Nightlife journey inspires the creation of the Heineken concept club.
Here is a cool interactive infographic made in collaboration between Heineken and Insites Consulting, showing the experience, perception and needs of clubbers in their nightlife journey. These insights are the result of a research project with over 100 clubbers and inspired the designers of the Heineken Open Design Explorations Edition 1: The Club to design a progressive pop-up club!